In colonial times, Australian women would eagerly await the latest fashion styles coming from Europe…
During the 1980s – early 2000s, Australian designers and buyers could easily go across to Europe, buy the latest styles, and then adjust them for the Australian market a season later. It was very convenient having opposing seasons to the fashion centres of the northern hemisphere – enabled the easy knock-off.
But now the speed of global communication means the knock-off is far riskier. More Australian companies moved to having in-house design teams, and mass-market designer collaborations may encourage a local aesthetic.
Rather than make a PowerPoint presentation of my recent conference presentation in Oxford, I made a colouring-in page.